Hutchens rightly identifies some of the problems within evangelicalism as a movement. Moore follows up, pointing out how viewing even viewing evangelicalism as a corporate movement is problematic. A person does not become an evangelical so much as they become a Christian — even more particularly, a member of a specific local body of believers.
I think this is one of the reasons the media has such a large problem dealing with evangelicalism. They tend to paint too many particularities with a broad brush, and end up muddling the whole portrait. It hasn’t taken long to have everybody from Benny Hinn to Fr. Richard John Neuhaus is being lableled evangelical . The term evangelical is thus rendered meaningless, and the media might as well just substitute “churchgoers.”