~ 22 September 2011 ~

Names: they are a changin’

“…And whatever the man called every living creature, that was its name.”
(Genesis 1:19, ESV)

Over at First Things, read my latest musings on a culture that changes its names:

This week, the Southern Baptist Convention announced it is launching yet another committee to examine changing its name. The goal is to better reflect the fact that, aside from folks who live at the North Pole, they’re not necessarily always geographically “Southern” anymore.  Whether or not the name change will go through is up in the air — this is the eighth attempt at renaming the organization.

But it isn’t just the Southern Baptists. Name change fever is in the water. The interwebs are abuzz with the announcement by Netflix this week that it’s changing the name of its DVD service to Qwikster — a name that conjures up images of oil changes and bunnies with chocolate milk. Campus Crusade for Christ, in a move which resulted in a public relations nightmare, recently announced it was changing its name to Cru (rowing teams or short haircuts, anyone?).

Read the rest here, before they change my name to a pseudonym.

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