Burger King tricks the kids

“Here little Johnny, eat your fries.”

“There’s something fishy about these mommy…”

In the biggest masquerade since candy cigarettes, Burger King is now attempting to fool kids into thinking that apples are really French fries:

The fast-food chain is also developing what it calls BK Fresh Apple Fries. The red apples are cut to resemble french fries and are served in the same containers as fries, but they are not fried and are served skinless and cold.

“We not only want to better inform parents and kids about these new menu options but also to demonstrate through product innovation that better-for-you foods can be fun and taste good,” said John Chidsey, Burger King’s chief executive.

Hmmm. I’m betting that the tiny little detail of the apples being “not fried and served skinless and cold” is going to cause a few problems. Not that kids dislike apples on their own account, but the BK marketing team apparently haven’t had much experience in the fine art of fooling children. Even when you get a baby to fall for the “airplane into the hangar” routine of eating the Gerber mush, it doesn’t last long. Kids are smart.

I imagine, however, that the next step is to fool the adults, who are generally much more easily manipulated. It won’t be long until we’re eating salads that look like Whoppers.