Jesus, branding, and the myth of neutral messaging

There is much to commend in Tyler Wigg-Stevenson’s Christianity Today cover story, “Jesus Is Not a Brand,” but this excerpt is especially noteworthy: The difficulty with the pro-marketing arguments, however, is the failure to recognize that marketing is not a values-neutral language. Marketing unavoidably changes the message—as all media do. Why? Because marketing is the … Read more

Books you should read in 2009

It’s a new year, and it’s as good a time as any to evaluate your personal reading curriculum for the year.  Two of the books listed below I had the privilige of reading in manuscript form, and one I’m only halfway through myself — so even I have some reading to do… The Road, by … Read more